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uma leader in Semantic Web Technology Wins IBM as Latest Customer



VIENNA, AUSTRIA - uma, the leading innovator in semantic web technology today announced that it has added IBM as the latest customer for its innovative uma SKIN™ (Semantic Knowledge Information Network) semantic display product. IBM will install uma SKIN at its regional (IBM Alps) headquarters facility in Vienna. The system enables visitors to access real-time information based on suggested topics or key words. Leveraging uma’s semantic content curation engine, the uma SKIN™ product provides a display that can be touched and manipulated, and provide response, in the form of information. The installation of uma SKIN enables visitors to simultaneously interact with IBM information, as well as related audiovisuals, local and global news, and other rich media and Web 2.0 content.


“We believe that the uma SKIN installation for IBM is a perfect example of how technology companies can promote their innovations for their constituents and the public alike,” said Christian Doegl, founder and CEO of uma. "Our integrated semantic curation technology enables our customers to leverage their existing content in a very cost-efficient manner, with a stunning new user experience. We continue to see great interest in uma SKIN from the corporate and retail markets.“


Recently, uma has commenced the roll-out of uma SKIN at leading German sports retailer SportScheck, part of the OTTO Group, and Luxury Brand Bally of Switzerland, which has created an in-store system showcase for customers that integrates uma SKIN.


Earlier this year, uma announced that it has expanded into the U.S., opening offices in New York and Santa Cruz, California. The company, which last year introduced the first semantic display product, called uma SKIN™, for digital content producers, retailers, and brands, recently announced its first installation for uma SKIN in North America at the  International Toy Fair in New York. Other SKIN customers include Siemens and the Austrian Power Utility Verbund AG.


About uma© - separating the signal from the noise


Since its founding in 1994, uma has been the innovation leader in new forms of knowledge mediation and spatial user experiences. uma provides end-to-end services for its customers, helping with creative planning as well as the implementation and integration of its semantic service platform Melvil©. With its uma SKIN™ technology, uma developed the industry’s first product for semantic display, enabling a wide range of content producers – including corporations, retailers, and brands - to deliver smart content to users on massive, multitouch displays and emerging devices.


uma clients include the OTTO Group, Siemens, IBM, Deutsche Telekom AG, Toy Industry Association, Red Bull, Bally and L’Oréal. uma is headquartered in Vienna, Austria with offices in Munich, Berlin, New York City and Santa Cruz, California. For more information, please visit www.uma.at.

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EDITOR’S NOTE: If you would like a color photograph of Christian Doegl, founder and CEO of uma, or installation photos of the uma SKIN product, or uma SKIN product shots, please contact Chris Pfaff on +1-201-218-0262 or chris@chrispfafftechmedia.com