Home | showcases | solutions | company | press center

uma introduces new multitouch public information display at Toy Fair New York

uma SKIN™, powered by 2nd Generation Intel® Core® i7 Platform and Intel® AIM Suite, enables Semantic Display delivery of relevant information for Toy Fair attendees


NEW YORK - uma, the leading innovator in semantic web technology, today announced that they have developed and installed a next-generation digital signage solution based on Intel® Technology at the 109th American International Toy Fair in New York, which runs from February 12-15 at the Jakob K. Javits Center in New York City. The interactive multitouch display, based on the uma SKIN™ (Semantic Knowledge Information Network) semantic display product, will enable the 30,000+ visitors to access information, including videos and apps, related to the Toy Fair on a 3.6 meter long and 2.1 meter high interactive multitouch wall situated in the main concourse of the Javits Center.


The multitouch wall, named ‘Fair Necessities,’ features the Intel® Audience Impression Metrics Suite (Intel® AIM Suite), which will enable Toy Fair to better understand characteristics of the wall’s users, including gender, age, interests, impressions, and other demographics. Toy Fair 2012 exhibitors who include their listing on the wall will be touched by buyers and others who are at the show to scope out more than 100,000 hot new toys and play products on display.


The installation marks the North American debut for the uma SKIN product, which uma has seen tremendous interest for in Europe, having launched the product in 2011 with the stunning Siemens Identity Display multitouch wall at Siemens headquarters in Austria. Uma has also deployed its uma SKIN solution with Otto Group’s SportScheck, the leading German sports retailer and, recently, Bally, which has created an in-store system showcase for customers that was unveiled at the Milan Men’s Fashion Week event. Several German and Austrian conferences have also installed uma SKIN as next-generation information kiosks.


Owned and operated by the Toy Industry Association (TIA), the Toy Fair is the largest toy trade show in the Western Hemisphere.


“‘Fair Necessities’ will be an interactive gateway to all things at Toy Fair,” said Kimberly Carcone, senior director of trade show and event marketing at TIA. “With the tap of a finger, multiple users will be able to simultaneously access floor plans, event schedules, exhibitor listings, photos, videos and news clips, Apps and more on the huge three-meter touch screens.”


Intel® AIM Suite includes analytics tools, such as Intel® AIM Analytics – that enable customers to perform audience measurement for their digital signage networks by providing statistical information, including relevant customer behavior criteria. Intel AIM Suite data can be merged with other data sources, including people counting and point-of-purchase (POS) systems, for richer insight into customer behavior by using Anonymous Viewer Analytics (AVA) software to detect the presence of people viewing a digital signage display. This enables customers to collect information on the number of viewers, their gender and age range, what content was viewed, and how much time was spent viewing content.


“True interactivity for customer information is what we can achieve with uma SKIN, and the Toy Fair visitors will get a sense of this kind of playful engagement, while the Toy Industrial Association can learn more about what their customers are interested in, as a sort of real-time dialogue,” said Christian Doegl, founder and CEO of uma. “The integration of Intel® AIM Suite is an exciting opportunity for us to view the future of digital signage, and to further our collaboration to push new boundaries in the area of semantic displays.”


uma SKIN Toy Fair New York 2012

“The capability to collect audience metrics in the growing digital signage market is enabling more sophisticated approaches to presenting customer information, and solutions such as the digital signage developed by uma are delivering the latest innovations in semantic display, said Jose Avalos, worldwide director of retail at Intel Corporation. “With the integration of Intel® AIM Suite, the uma SKIN product delivers a powerful set of data serving and collection tools that can be applied to myriad digital signage applications.”


The uma SKIN product integrates large-scale multitouch LCD displays from MultiTouch Ltd., with the uma semantic web content curation engine, for information delivery.  It can be used in corporate or public communication, retail, exhibition and museum scenarios. uma SKIN enables personalized content that tracks users with RFID and NFC technology and detects motion using 3D sensor cameras, enabling passive interaction with visitors. The semantic content curator engine is able to retrieve and contextualize content from various repositories or the web, including web 2.0 sources. uma SKIN’s semantic content curation engine minimizes the effort for content production, editing and curating.  Like an organism’s skin, the uma SKIN product provides a display that can be touched and manipulated to generate responses in the form of information.


About uma© - separating the signal from the noise

Since its founding in 1994, uma has been the innovation leader in new forms of knowledge mediation and spatial user experiences. uma provides end-to-end services for its customers, helping with creative planning as well as the implementation and integration of its semantic service platform Melvil©. With its uma SKIN™ technology, uma developed the industry’s first product for semantic display, enabling a wide range of content producers – including corporations, retailers, and brands - to deliver smart content to users on massive, multitouch displays and emerging devices.


uma clients include the OTTO Group, Siemens, Intel, IBM, Deutsche Telekom AG, Toy Industry Association, Red Bull, Bally or L’Oréal. uma is headquartered in Vienna, Austria with offices in Munich, Berlin, New York City and Santa Cruz, California. For more information, please visit www.uma.at.


# # #


EDITOR’S NOTE: If you would like a color photograph of Christian Doegl, founder and CEO of uma; Kimberly Carcone, senior director of trade show and event marketing at TIA; installation shots of the ‘Fair Necessities’ wall at Toy Fair 2012; installation photos of the uma SKIN product, or uma SKIN product shots, please contact Chris Pfaff on +1-201-218-0262 or chris@chrispfafftechmedia.com


Intel is a registered trademark of Intel Corporation in the United States and/or other countries.