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uma presents Semantic Enterprise 2.0 paper at i-KNOW 2011

uma Melvil® Installation at SportScheck Leverages Employee Information in Dynamic Web System; Enables Greater Real-Time Collaboration


Wednesday, August 31, 2011


VIENNA, AUSTRIA – uma, the innovation leader in semantic web technology, today announced that it will present a case study on Semantic Enterprise 2.0 technology at the renowned i-KNOW 2011 conference in Graz, Austria on September 7th. uma recently integrated its Melvil® semantic web engine into the enterprise software system for leading German sports retailer SportScheck, a subsidiary of the Otto Group. The uma Semantic Enterprise™ 2.0 solution enables SportScheck to collaborate with a combination of information from corporate wikis, social networks, and search engines to enable a more well-informed and well-trained employee base.


Marko Göls, director of business development for uma, will deliver the case study paper at i-KNOW 2011’s Praxisforum, in Room 11B, from 2:45-3:30 pm, in the Messe Congress Graz, located at Messeplatz 1, 8010, in Graz.


Marko Göls



"For many companies, real-time information is now the critical success factor for sustainable growth and customer loyalty, and SportScheck is taking a leading position in making the greatest use of internal knowledge," said Christian Doegl, founder and CEO of uma. "SportScheck recognized early the potential of a semantic enterprise solution and has implemented it successfully as a collaboration platform. Besides delivering obvious business benefits, the uma Semantic Enterprise 2.0 also creates a fun atmosphere for colleagues. This motivates and promotes identification with the company."


Using the uma Melvil® semantic engine, uma created a web-based "competence cloud" for all 1,300 SportScheck employees. The system provides SportScheck employees with various internal and external information feeds, including store product information, customer preferences, aggregated special-interest information, and customer experience reports, as well as a special-interest search engine. This combination of semantic search and Enterprise 2.0 aggregates the collective know-how of SportScheck employees and brings it into a digital network, to be managed dynamically.


Rated Germany’s "best sports shop" in May, 2010, as determined by the German Institute for Service Quality, SportScheck is convinced that the next-generation Internet will change retail faster and more fundamentally than ever before. A division of the Otto Group, SportScheck has invested heavily in creating platforms that leverage all employees’ intellectual capital in order to improve the overall shopping experience for both employees and customers alike.

Marko Göls studied Business Informatics at the University of Vienna and began his career as a consultant at a Big Four consultancy in the Strategy & Operations practice. In addition to consulting projects, he was responsible for implementing international KM-standards in Austria as a Knowledge Manager. Since March, 2007, Marko has worked at uma in the areas of Project and Business Development and has managed various projects in the areas of Enterprise 2.0, Semantic Search, and Interactive multi-touch environments.


About uma - separating the signal from the noise


Since its founding in 1994, uma has been thinking about new forms of complex knowledge retrieval and spatial user experiences. Within this domain, uma has continuously built a reputation as an innovation leader, demonstrated through various awards and international recognitions during the last decade. uma provides end-to-end services for its customers, helping with creative planning as well as the implementation and integration on the basis of Melvil©, a semantic service platform, the SKIN™ and VICO™ Multitouch Solutions and MelvilMediaMood®, a semantic social and analog Media Monitoring Solution.


uma clients include the OTTO Group, Republic of Austria, Siemens, Intel, IBM, Intersport, Deutsche Telekom AG, 3, Verbund AG, Red Bull or L’Oréal.  uma is headquartered in Vienna, Austria.


i-KNOW 2011




Chris Pfaff, +1-201-218-0262 or chris@chrispfafftechmedia.com

Katharina Meißner, katharina.meissner@uma.at