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Christian Doegl presents tangible semantics case study at Semantic Technology & Business Conference

CEO and Founder of uma information technology, Leader in  Semantic Web Technology, Details Success of the uma SKIN™ Semantic Display Product


SAN FRANCISCO, CA - uma, the leading innovator in semantic web technology, today announced that company founder and CEO, Christian Doegl, will present a featured case study, ‘Tangible Semantics,’ today at The Semantic Technology & Business Conference (SemTechBiz). The presentation will take place at 4:30 pm in the Imperial A Room at the Hilton San Francisco, Union Square.


uma introduced the first semantic display product in the industry last year, uma SKIN (Semantic Knowledge Information Network), which is the ultimate marriage of semantic technology with interactive signage. Combining multitouch displays, RFID technology, audience metrics and social media integration, uma SKIN is a next-generation semantic display wall (from a two meters to 29 meters) that enables content to be aggregated and semantically annotated and brought into context and then presented automatically on the uma SKIN wall. Users approaching the uma SKIN wall can literally touch their way through the content.


uma SKIN has been successfully installed in corporate, retail, and exhibit installations, including the Central European headquarters of Siemens, in Vienna; the International Toy Fair in New York City, and the IBM regional headquarters in Vienna. Recently, uma has secured the first retail installations for uma SKIN, which include leading German sports retailer SportScheck, part of the OTTO Group, and Luxury Brand Bally of Switzerland, which has created an in-store system showcase for customers that integrates uma SKIN.


“We have sought to create an experience in which data can be expressive and interactive, and uma SKIN is where semantics gets tangible,” said Doegl. “The power of our underlying semantic database, combined with multitouch displays and social media, enables us to create an organic system that works harmoniously with a customer’s data.”


Uma’s semantic content curation engine contextualizes data from various repositories, including a vendor's internal product database, to deliver appropriate accompanying information.


Earlier this year, uma announced that it has expanded into the U.S., opening offices in New York and Santa Cruz, California.


About uma© - separating the signal from the noise


Since its founding in 1994, uma has been the innovation leader in new forms of knowledge mediation and spatial user experiences. uma provides end-to-end services for its customers, helping with creative planning as well as the implementation and integration of its semantic service platform Melvil©. With its uma SKIN™ technology, uma developed the industry’s first product for semantic display, enabling a wide range of content producers – including corporations, retailers, and brands - to deliver smart content to users on massive, multitouch displays and emerging devices.


uma clients include the OTTO Group, Siemens, IBM, Deutsche Telekom AG, Toy Industry Association, Red Bull, Bally and L’Oréal. uma is headquartered in Vienna, Austria with offices in Munich, Berlin, New York City and Santa Cruz, California. For more information, please visit www.uma.at.


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EDITOR’S NOTE: If you would like a color photograph of Christian Doegl, founder and CEO of uma, or installation photos of the uma SKIN product, or uma SKIN product shots, please contact Chris Pfaff on +1-201-218-0262 or chris@chrispfafftechmedia.com